About

I’m currently pursuing a master’s degree in Experience Design at VCU Brandcenter where I’m leveling up my skills as a product designer, strategist, and storyteller.


I started my design career as an interior architect— managing projects from concept to completion across various scales and industries.


That background shaped my systems-thinking approach, appreciation for cross-disciplinary collaboration, and curiosity about how things work. 


Off the clock, I recharge my creative brain with things that keep me moving, engaged, and away from a computer screen.


Find me wandering around with a 35mm camera, freediving (SCUBA, minus the tank), cooking for a crowd, and talking my friends into letting me rearrange their furniture.

About

I’m currently pursuing a master’s degree in Experience Design at VCU Brandcenter where I’m leveling up my skills as a product designer, strategist, and storyteller.


I started my design career as an interior architect— managing projects from concept to completion across various scales and industries.


That background shaped my systems-thinking approach, appreciation for cross-disciplinary collaboration, and curiosity about how things work. 


Off the clock, I recharge my creative brain with things that keep me moving, engaged, and away from a computer screen.


Find me wandering around with a 35mm camera, freediving (SCUBA, minus the tank), cooking for a crowd, and talking my friends into letting me rearrange their furniture.

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Alicia Rydel

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Alicia Rydel

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