I’m Alicia.

Hey there, I’m Alicia.

Hey there,

I’m Alicia.

Hey there,

Former interior architect turned product designer.

I blend systems thinking with creative storytelling to distill complex problems into simple solutions that center people and drive growth.

CASE STUDIES

Spotify Spun

Converting free users to premium with a new product feature— turn any playlist into a custom vinyl record.

Research

Product Strategy

Product design

Spotify Spun

Converting free users to premium with a new product feature— turn any playlist into a custom vinyl record.

Research

Product Strategy

Product design

Spotify Spun

Converting free users to premium with a new product feature— turn any playlist into a custom vinyl record.

Research

Product Strategy

Material Bank

Improving access to in-app design tools that help interior designers streamline their workflow.

UX Research

UX/UI Design

Material Bank

Improving access to in-app design tools that help interior designers streamline their workflow.

UX Research

UX/UI Design

Material Bank

Improving access to in-app design tools that help interior designers streamline their workflow.

UX Research

UX/UI Design

The Weight of Erasure

Amplifying the magnitude of contemporary censorship with a typographic campaign for Monotype.

Research

Strategy

Campaign

UI/UI

The Weight of Erasure

Amplifying the magnitude of contemporary censorship with a typographic campaign for Monotype.

Research

Strategy

Campaign

UI/UI

The Weight of Erasure

Amplifying the magnitude of contemporary censorship with a typographic campaign for Monotype.

Research

Strategy

Jarla

An AI assistant helping entry-level professionals tackle the language barrier of corporate jargon.

Research

Product Strategy

Product Design

Want to learn more? Please reach out!

Jarla

An AI assistant helping entry-level professionals tackle the language barrier of corporate jargon.

Research

Product Strategy

Want to learn more? Please reach out!

Jarla

An AI assistant helping entry-level professionals tackle the language barrier of corporate jargon.

Research

Product Strategy

Want to learn more? Please reach out!

Costco Co-Stars

A new app feature that simplifies the burden of splitting expenses so roommates can do more of their shopping at Costco.

Research

Strategy

Product Design

Want to learn more? Please reach out!

Costco Co-Stars

A new app feature that simplifies the burden of splitting expenses so roommates can do more of their shopping at Costco.

Research

Strategy

Want to learn more? Please reach out!

Costco Co-Stars

A new app feature that simplifies the burden of splitting expenses so roommates can do more of their shopping at Costco.

Research

Strategy

Want to learn more? Please reach out!

Backdrop Paint

An immersive, light-art exhibit that empowers historic homeowners in Upstate New York to embrace the bold potential of their old homes.

Research

Strategy Design

Campaign

Experiential Design

Want to learn more? Please reach out!

Backdrop Paint

An immersive, light-art exhibit that empowers historic homeowners in Upstate New York to embrace the bold potential of their old homes.

Research

Strategy Design

Want to learn more? Please reach out!

Backdrop Paint

An immersive, light-art exhibit that empowers historic homeowners in Upstate New York to embrace the bold potential of their old homes.

Research

Strategy Design

Want to learn more? Please reach out!

Alicia Rydel

Resume

Alicia Rydel

Resume

Alicia Rydel

Resume